Yocally Community Company Branding
Yocally is a new start-up service, based upon the idea that together a local community can be the best way to share opinions, feedback, and create events. Building a new local business reputation can be difficult, especially for High Street businesses that are looking to promote themselves to a new audience.
Yocally had the idea of using the local community as a form of advertising. Allowing the ability for the community to get behind a local business and produce pop-up events where a guaranteed deal is offered and agreed beforehand to promote and support a new business.
Our Work
For a business to create an event and have a guaranteed ticketed, sold-out events before opening is a gamechanger. It showed the community what the business has to offer, and built their reputation with the community from day one. Through the Yocally Website and app the user can find out all about what is currently going on in your area and all the information from opening times, restaurant menus to current events, and special offers.
Yocally also provided impartial information on your area, with local businesses, restaurants, pubs and local events information at your fingertips. All the information in your area in one place.
Crowdsourced deals, innovative marketing and advertising opportunities and community involvement all combined with a website that is a resource for a local area made Yocally stand out.
We were approached by Yocally to come up with an innovative identity and innovative and friendly brand to promote the new service. Initially rolled out to local businesses and in small communities as a promotional tool. Designs were used to garner interest from the local area and promote the community hub as a form of advertising and promotion to local towns and cities.
